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Look of LEF Magazine

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 Posted 6/24/2013 10:19:48 AM
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I want to pass-on a simple suggestion to those who produce LEF magazine. 

For years now, I've read every single issue from cover-to-cover, even twice sometimes, it's truly a gem of a magazine. After a few years however,  I feel the need to comment that all the high-gloss pages filled with gorgeous stock photos certainly deliver some high-powered marketing, sometimes I just wish it was a little more down-to-earth; sometimes that marketing punch is a bit over-the-top.

For example, I'd hope that most everybody knows that much of the work of science is more often done by frumpily-dressed scientists in drab settings rather than by super-sexy models examining brilliant flasks of neon pink liquids in labs only found on Hollywood sets.

I know the value of catching the readers' eye, I've worked in the magazine industry myself; but maybe, just maybe a little more mix of more journalistic photos, possibly even user-submitted photos or photos from actual labs and actual conferences could endear readers even more?  



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Post #9364
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 Posted 6/24/2013 11:48:43 AM
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You mean those aren't real scientists!?
Smile

Speaking of looks - I've always found it helpful to have just about every other word highlighted - it is just so helpful! (Did I just write helpful twice? Must be caused by inflammation.) Bolding means I don't have to read everything in between and if I accidentally do read a whole sentence or paragraph, I don't have to think about the main points because I only need to worry about the words that have been highlighted. This makes it easier for me to comprehend references to complex biochemical processes so I can appear to understand and feel reassured that I'm not a fool for purchasing so many LEF supplements.

Seriously though, I am a long time customer and will continue to be so long as they sell good quality and efficacious products. Fortunately the (to me) annoying aspects of their magazine don't seem to have dissuaded me from remaining a customer. The one time I called about a problem with a shipment they very promptly shipped a replacement.
Post #9366
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 Posted 6/24/2013 12:20:44 PM
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Thank you for your feedback, which has been forwarded toLife Extension Magazine's editorial department.



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 Posted 6/28/2013 3:17:40 AM
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I just want to add that I strongly agree with the OP's point. The appearance of the magazine is just way over the top and I frankly would feel ashamed to read it publicly because of that. I think the content is much more serious than the glossy look and blatant illustrations suggest.

@Jim: Great satire! Made my day Laugh
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 Posted 8/15/2013 2:48:49 PM
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A few random thoughts.
- The Magazine stands somewhere between a general consumer magazine and scientific journals. This position is about right. The verbose material can be comprehended by a laymen but those more knowledgeable have the option to continue to more details with the list of citations.
- I don't see anything wrong with having ads for products related to the article in proximity. When it happens, which by the way is not a lot,  I find it convenient. The important thing is that the articles per se provide valid and balanced coverage.
- They are not infomercials because the articles are complete endpoints in themselves. You don't have to buy additional to get full value of the information. Editing of the articles discloses controversies too and infomercials don't to anything that won't sell whatever it is they are trying to.
- I find the bolding too frequent for my liking as well. But it's well known that more people scan than read so it could be argued that it's necessary. Obviously that's not applicable to people who have cared to comment here. I just grudgingly accept it.
- In the same vein, the overall look and feel upon which above posters have commented - the gloss, the stock photos, just the pleasing to look at design, the Oprah! like cover - has to appeal to that faction of the audience unlike the more studious among us. In other words, the general American public.
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 Posted 8/16/2013 7:12:44 AM
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I don't mind the way the magazine looks at all. To me, the scientific background and article citations offset the gloss, bold lettering & product ads. In fact, sometimes when I go back and reference a multi-page article looking for a specific point, the bold sometimes helps me quickly find what I'm looking for.
Post #9889
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 Posted 9/9/2013 8:10:02 AM
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Personally I love photos of LEF Magazine. I am health journalist, and I think I dont want in this magazine more 'scientific-professional' photos, because LEF Magazine should be popular. 

If people see real labs pics in a magazine, they think its for scientific and academic readers.

For me, current pics of LEF Magazine are not good but perfect.

This is my opinion as health journalist DDye BigGrin
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 Posted 9/9/2013 12:17:22 PM
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Is there an electronic version to download for those of us with tablet or e-reader type devices?

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 Posted 9/9/2013 12:55:45 PM
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Tom. (9/9/2013)
Is there an electronic version to download for those of us with tablet or e-reader type devices?


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 Posted 10/1/2013 10:26:57 AM
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I'd tone down the marketing. Years ago aggressive marketing was clever, but today's consumer knows when they're being sold to. Showy marketing is associated with useless or inferior products or even bad service. LEF has very useful products and great service, so you can afford to tone it down and undersell slightly. I'd like to hand the magazine to my doctors, but they're going to give it 20 seconds if they're turned off. Their medical journals are what they expect.

Think about the last few times someone presented glossy materials and a slick marketing approach to you. Did they offer the best products and great service, too? I went through 4 plumbers trying to find a repiping vendor. They were all very focused on selling repiping, some so much that they botched minor repairs. The vendor I chose was the one who had a human, down-to-earth, empathy-based approach. He prepared basic materials, answered questions, but was easy going and focused on being helpful.

I go an heirloom grower's show. It's a bunch of mellow organic small farmers and home gardeners. The energy is calm and friendly. Every year, a hard core convention salesman shows up hawking some yard tool with fancy brochures and twice the normal level of testosterone. You can sense people like this twenty feet away. People recoil and try to escape. No one knows if the products are great or not.

I love LEF magazine's model:in-between consumer and hard science makes it easy to skim if that's all I need, but details are there when I need those. Even doctors don't always know all the medical info if it's not their specialty, and most know nothing about nutrition.

Thanks for listening!
Elaine


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