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 Posted 3/27/2011 6:09:43 AM
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I didn't know where to put this so this seemed like the most logical place after a few minutes of searching for a better one.

I am referring to the recently mailed-out skin care sale catalog. I don't understand WHY a catalog with the words "Fresh Look of Youth" on the front cover has nothing but 20-something year old models, some of whom have so much make up on they look like clowns. Nowhere to be found are women of any age past 30 much less 40 or 50 or GASP 60. And so many of them have so much makeup on that their lipstick is actually bleeding into the cracks around their mouth (back cover...gobs of red lipstick).

I realize that this may be minor and I may seem to nitpicking. But WHY would I, a 49 year old woman, purchase products meant for aging skin, where all the models are between 20 and 30 AND wearing enough makeup to kill a horse.

You really need to fire whoever runs your marketing campaign or designer or stylist or whatever.

Also...related but unrelated...the web address on the back cover is wrong.
www.Life Extension.com/skincare.
Web addresses don't have spaces in them...sorry.

/end of rant


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 Posted 3/28/2011 3:55:06 AM
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Welcome to the Forums, Ellegria. 

Your comments will be brought to the attention of Life Extension's Marketing Department.

D Dye
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 Posted 3/28/2011 4:26:17 AM
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thanks...I appreciate it.
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 Posted 3/30/2011 1:35:52 AM
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With all due respect to the LEF these issues need to be addressed.  This type of marketing from LEF has been criticized as being disingenuous. Someone on the old forum complained about the use of all the stock photography in the magazine and website. Especially the staged images of faux scientists and doctors or the happy, smily stock photography people throughout.

Despite the cover title, the LEF magazine appears to be a non-biased, health magazine.  I remember some years ago how the articles were written.  As one would read through a feature article it slowly transitioned from the heath concern, to the dangers if not addressed, to the natural or nutraceutical remedy. Finally at the articles end appeared the sales pitch—An oh-so cleverly placed LEF product advertisement there as a savior of coincidence that just so happened to contain all the key elements the so-called non-biased article was touting!  

Years ago I gave copies of the magazine to family and friends and immediately they saw through the thinly veiled, bait-and-catch, promotional marketing. I thought to myself—How could I have been so naive? Well, that's the power of marketing folks and one reason why LEF is a successful organization.  

The magazine can be found in news stands, in magazine racks.  Come on guys, It's not a genuine magazine. its' a product catalog made to look like a magazine. It shouldn't be labeled or marketed as a magazine.  IMHO.


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 Posted 3/31/2011 7:44:00 AM
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I agree.  Something should be done to tone down theglaringly predatory advertising.  It isn’tnecessary to have glossy photos everywhere.  

 I want to be able to trust the articles, but over the past decade I’ve watched their “Magazine” deteriorate into an almost shameless front for their products.  Getback to your greatest strength for the magazine which was objective, credible, and helpful articles on extendinglife in a healthful way.  (If thatstrength still exists in the organization. Sometimes I wonder.)

 After the bitter battles with the FDA in the 90s, the wholefocus seems to have taken a twist.  Itisn’t easy to describe what's different, but it’s different. Have others noticed this?)

 I also take note of the constant slant against Patentmedicines.  I don’t like Big Pharma either,but I must question, WHY is LEF consistently adding “Patented” formulations totheir product line?

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 Posted 3/31/2011 7:49:50 AM
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Product sales are Life Extension's source of revenue for funding gerontological studies that won't take place without it.  Hence, advertising.
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 Posted 3/31/2011 10:18:48 AM
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DDye (3/31/2011)
Product sales are Life Extension's source of revenue for funding gerontological studies that won't take place without it.  Hence, advertising.


Does LEF publish what percent of revenue actually goes to fund studies (after all expenses, salaries, etc.)?
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 Posted 4/3/2011 12:22:33 AM
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syntax (4/2/2011)
nycnite (3/31/2011)
DDye (3/31/2011)
Product sales are Life Extension's source of revenue for funding gerontological studies that won't take place without it.  Hence, advertising.


Does LEF publish what percent of revenue actually goes to fund studies (after all expenses, salaries, etc.)?


    LEF is NOT a charity. Do you work for NOTHING ? LEF provides quality supplements at a price I have NOT seen bettered by anyone overall. I have tried to keep an open mind as to your postings. On the one hand you seem all for American style [ capitalist based ] healthcare. And here you are criticizing LEF for making a profit. I really find it hard to understand what if any your positions are on anything.
    Quite frankly, I guess being a SOCIALIST is as close of a definition as I can think of as to what my political positions are. I also realize I live in a capitalist society, sort of, and manage to work within this system successfully to some degree. People do have to make a living in the society they live in and this includes LEF.
   Whatever,   ...syntax
  


Your remarks are out of line. There is nothing in my question that implies that LEF is supposed to be a charity or begrudges LEF for making a profit, nor are there any political tones to it. I find it a bit ironic that you chose to take issue with my post, since it is really the only one on this thread which is not critical of LEF.  When DDye responded to the criticism of LEF's style of advertising by stating that it was necessary to generate revenue to fund studies, I was naturally curious to know to what extent does their revenue go towards scientific studies. If my question is answered, and you have no interest in the information that I was curious to know, simply ignore it.
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 Posted 4/3/2011 12:41:14 PM
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I don't have an issue with advertising.  That wasn't my point.  I have no issue with people making money as long as it is honest and genuine. The generic magazine title and tag line the way it is presented to the public now is very easily misconstrued as a non-biased category for a magazine.  Which it is not.  It is a magazine dedicated to the business pursuits and ideals of one company—The Life Extension Foundation.

Currently the magazine name reads:

Title:  Life Extension
Tag Line:  The ULTIMATE Source For New Health And Medical Findings From Around The World.

This could easily be fixed genuinely by changing the title and tag line so that the magazine sincerely, clearly, and easily states its position and purpose to the public.  For example:

Title:  Life Extension Foundation
Tag line:  The ULTIMATE Source For Medical Research And Health Products Of The Life Extension Foundation.

If it were a non-biased magazine, published to promote the category of life extension practices, theories, research, it would therefore take advertising from a variety of companies, even competing products; just like any non-biased category based magazine would do.  This type of non-biased category magazine would still generate advertising dollars and accomplish the company goal of generating revenue to fund research.

People pick this magazine up, especially from the magazine rack, thinking they're going to read a non-biased magazine related to extending human life. It isn't until they read through it and realize that its only promoting one agenda—A company called Life Extension Foundation. It is at this point where many people get dismayed and feel the wool was pulled over their eyes. They realize that they were actually reading a large brochure/catalog made to look like a non-biased magazine.

A) Change the magazine title and tag line to reflect the real, singular agenda of the magazine.

OR

B) Keep the generic category title and tag line; and its associated, non-biased, consumer perception; and start promoting other company points of view and product advertisements.

- end of my point - 

 


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Seize every opportunity to put your best foot forward.

Anything worth doing is worth doing well.
If you don't stand for something, you will fall for anything
If it seems easy you're not trying hard enough.
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The case against dietary fats >>  CLICK HERE
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 Posted 4/4/2011 4:26:57 AM
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To partly answer nycnite, Life Extension has donated over 82 million to research since 2000.
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